Performance Marketing & Online Course With Certificate – Full Professional Training In Bathinda at DigiGuide

What You’ll Learn

Performance Marketing Course in Bathinda with Practical Training, Live Google & Meta Ad Campaigns & Expert Mentorship

  • What is Performance Marketing?
  • How it Works (CPC, CPM, CPL, CPA, ROAS)
  • Organic vs Paid Marketing
  • Performance Marketing Ecosystem
  • Elements of High-Converting Landing Pages
  • CRO (Conversion Rate Optimization)
  • Website Speed & Tracking Setup
  • A/B Testing & Heat Maps
  • Google Ads Account Setup
  • Search Campaigns
  • Display Campaigns
  • YouTube Ads
  • Performance Max
  • Keyword Strategy (Broad, Phrase, Exact)
  • Quality Score & Ad Rank
  • Conversion Tracking & Bid Strategies
  • Google Analytics 4 (GA4)
  • UTM Tracking
  • Conversion Tracking Methods
  • Funnels & Attribution
  • Data Interpretation (CPC, CTR, CPA, ROAS)
  • Daily/Monthly Ad Budgeting
  • Cost Forecasting
  • Channel Selection
  • Media Planning Framework
  • Client Budget Utilization
  • Product Feed Optimization
  • Catalog Ads
  • ROAS Scaling
  • Upsell & Cross-Sell Strategies
  • Cart Abandonment Recovery
  • Meta Automation
  • Google Automation
  • Email Automation Tools
  • Zapier, Make, Webhooks
  • Smart Workflows
  • Vertical Scaling
  • Horizontal Scaling
  • Audience Expansion
  • Bidding Optimization
  • Budget Automation
  • Understanding User Journey
  • Awareness → Consideration → Conversion → Retention
  • Building Full-Funnel Ad Strategies
  • Importance of Customer Avatars & Personas
  • Campaign Structure: CBO, ABO
  • Campaign Objectives
  • Detailed Audience Targeting
  • Custom & Lookalike Audiences
  • Pixel Setup, Events & Conversions
  • Retargeting Strategies
  • Budgeting & Scaling Methods
  • How PMax Works
  • Audience Signals
  • Creative Best Practices
  • AI Optimization & Automation
  • Scaling Using PMax
  • Warm Audience Retargeting
  • Multi-Step Remarketing Funnels
  • Dynamic Remarketing
  • Segmentation & Messaging Strategy
  • High-Converting Ad Creatives
  • Copywriting for Ads
  • Hooks, CTAs, Angle Testing
  • Creative A/B Testing
  • Video Ad Strategies
  • Lead Magnets
  • CRM Integration
  • Lead Quality Improvement
  • Follow-Up Automation
  • Cost-Per-Lead Optimization
  • Weekly/Monthly Reporting
  • Client Report Formats
  • Insights Extraction
  • KPI Tracking (CTR, CPA, CVR, ROAS)
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Frequently Asked Questions

Find answers to common questions about our courses, payment options, career opportunities, and more.

Digital marketing is the backbone of modern businesses, helping brands grow, generate leads, and increase sales. With businesses shifting online, demand for skilled professionals in SEO, social media, paid ads, and content marketing is skyrocketing. Learning digital marketing opens doors to freelancing, remote jobs, and business growth opportunities.

Our course is designed for beginners to advanced learners. Whether you're starting fresh or want to upgrade your skills, we cover everything from fundamentals to expert-level strategies, including SEO, social media ads, Google Ads, email marketing, content creation, and more. With live projects & hands-on training, you'll be job-ready in no time.

Yes, upon completion of our courses, students receive industry-recognized certifications.

Yes, DigiGuide helps students with placement support and guidance to kickstart their careers.

Absolutely! Our courses are designed for beginners and professionals alike, with content structured to build knowledge from the ground up.

Class timings are flexible, with both weekday and weekend batches available. Contact us for more details
Call : 88587-83587

DigiGuide offers both online and offline courses to cater to your learning preferences and schedule.

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